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	<title>Sensorydrive - Stuart Church's blog about user experience</title>
	<link>http://www.sensorydrive.co.uk</link>
	<description>IA, UX, ID, W3C, WAI and a whole pile of other incomprehensible acronyms</description>
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	<item>
		<title>We are Apple!</title>
		<description>It's amazing what a difference 24 years can make...



Via David Alison </description>
		<link>http://www.sensorydrive.co.uk/2008/06/10/we-are-apple/</link>
			</item>
	<item>
		<title>Jaguar&#8217;s design philosophy</title>
		<description>An inspiring video that provides some insight into Jaguar's design philosophy.  It resonates in that it could apply equally well to the design of websites and applications as it could to a car.  



Particularly relevant quotes are:

"the designers design what beauty is and the engineers have to be ...</description>
		<link>http://www.sensorydrive.co.uk/2008/05/08/jaguars-design-philosophy/</link>
			</item>
	<item>
		<title>Resurrected</title>
		<description>This blog has been forlornly gathering cobwebs for a fair few months now.  However, I've finally given it a bit of an overhaul by fixing some broken bits and turning it green, with the aim of starting to blog much more regularly.

One new feature of the site is the ...</description>
		<link>http://www.sensorydrive.co.uk/2008/05/06/resurrected/</link>
			</item>
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		<title>How to bias your online poll results</title>
		<description>I've just stumbled across an old screenshot from the website of Channel 4's shockingly bad Great Global Warming Swindle, which claimed that there was no link between greenhouse gases and global warming (and they have the audacity to put it in the science section of their site too!).



I think this ...</description>
		<link>http://www.sensorydrive.co.uk/2007/07/11/how-to-bias-your-online-poll-results/</link>
			</item>
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		<title>NHS IT systems fail due to lack of User-Centred Design?</title>
		<description>Very interesting report at Contractor UK about Richard Granger, the former Director of IT at the NHS.  He is, apparently, "ashamed" of some of the NHS IT systems and quite damning of some their contractors.  Of particular note is the comment that one system:


isn't useable (sic) because they ...</description>
		<link>http://www.sensorydrive.co.uk/2007/07/11/nhs-it-systems-fail-due-to-lack-of-user-centred-design/</link>
			</item>
	<item>
		<title>Links for week ending 20 April 2007</title>
		<description>* Frog Design show us how to measure emotional responses.
* Jensen Harris has us in Fitts.
* The Single Usability Metric.
* Jakob says breadcrumbs rock.  
* Gerry McGovern on simplicity in web design.
* Bloug on how IAs should best communicate with IT managers (one of the perennial problems for our ...</description>
		<link>http://www.sensorydrive.co.uk/2007/04/21/links-for-week-ending-20-april-2007/</link>
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