Jaguar’s design philosophy
An inspiring video that provides some insight into Jaguar’s design philosophy. It resonates in that it could apply equally well to the design of websites and applications as it could to a car.
Particularly relevant quotes are:
“the designers design what beauty is and the engineers have to be involved in that process early on so that they can appreciate what makes it beautiful so that they can go and execute it”
“we all know the power of a team that’s moving in one direction”