Jaguar’s design philosophy

An inspiring video that provides some insight into Jaguar’s design philosophy. It resonates in that it could apply equally well to the design of websites and applications as it could to a car.

Particularly relevant quotes are:

“the designers design what beauty is and the engineers have to be involved in that process early on so that they can appreciate what makes it beautiful so that they can go and execute it”
“we all know the power of a team that’s moving in one direction”


One Response to “Jaguar’s design philosophy”

  1. lisbeth on December 6th, 2013 8:01 am

    Nice Video. Worth Watching.

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I'm Stuart Church, a user experience consultant with Pure Usability in Bristol, UK. Sensorydrive is my personal blog and covers user experience design, information architecture, product design, psychology, research methods, perception and pretty much anything else that takes my fancy! You can find out a bit more about me if you want...