How to bias your online poll results

I’ve just stumbled across an old screenshot from the website of Channel 4’s shockingly bad Great Global Warming Swindle, which claimed that there was no link between greenhouse gases and global warming (and they have the audacity to put it in the science section of their site too!).

Channel 4's useless question

I think this is what psychologists call priming. And I seem to recall that – somewhat unsurprisingly – the majority of people voted “No”.


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I'm Stuart Church, a user experience consultant with Pure Usability in Bristol, UK. Sensorydrive is my personal blog and covers user experience design, information architecture, product design, psychology, research methods, perception and pretty much anything else that takes my fancy! You can find out a bit more about me if you want...