Are all football sites ugly?

With the start of the tournament just days away, I took a peek at the official World Cup 2006 website. Unsurprisingly, it looks like an awful lot of other football websites. Which is a shame, because most football sites make MySpace look classy. The football site designers checklist usually contains most of the following:


I'm Stuart Church, a user experience consultant with Pure Usability in Bristol, UK. Sensorydrive is my personal blog and covers user experience design, information architecture, product design, psychology, research methods, perception and pretty much anything else that takes my fancy! You can find out a bit more about me if you want...