Design funnels: order out of chaos

May 16, 2006 | Posted by stuartchurch | Filed under Design, Processes  

Here’s a beautiful graphical representation from the Central Office of Design (via Noise Between Stations) showing the conceptual transition from a state of design uncertainty (with multiple possible solutions), through to a single, clear design solution. It’s actually a very similar concept to Bill Buxton’s design funnel; see What Sketches (and Prototypes) Are and Are Not (PDF, 37K).

The great thing about both of these concepts is that they explicitly show that there are mutiple possibilities in design space; that there are dead ends as well as exciting innovations, and that we need to invest in research and prototyping to help us to reach the best possible design.

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I'm Stuart Church, a user experience consultant with Pure Usability in Bristol, UK. Sensorydrive is my personal blog and covers user experience design, information architecture, product design, psychology, research methods, perception and pretty much anything else that takes my fancy! You can find out a bit more about me if you want...