Cahoot redesign
It’s nice to see that Cahoot have produced a decent redesign for their website.
This was the old site:
And this is the new:
What I like about the new site is:
- It’s visually cleaner, with a much nicer visual hierarchy
- It has better use of colour; it’s warmer and more inviting
- It has a bit more personality in terms of language. I’m not entirely sure about the “The only person who’ll lend you money at a lower rate is probably your Nan” thing, but at least it’s trying to have a bit of fun!
- It’s a pure CSS design
- It’s (almost) standards-compliant – there are a couple of minor XHTML and CSS validation errors, but nevertheless a big improvement
- It has pretty good accessibility. They even claim to have (gasp!) tested the site with screen readers
- The home page content has been simplified and prioritised. Rather than chuck all their products into the home page mix, they’ve focused on a few key ones and introduced an “other products” navigation option. Suddenly everything looks really clear and focused
- It has a picture of a battenburg cake. What more could you want?!
The only real downside is that the old, clunky, inaccessible site kicks in as soon as you apply for anything online, which could be a bit of a let-down for many disabled users after the promise of the top levels of the site. I can’t believe that they’ll leave it as it is for long, though. I certainly hope they won’t.
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About
I'm Stuart Church, a user experience consultant with Pure Usability in Bristol, UK. Sensorydrive is my personal blog and covers user experience design, information architecture, product design, psychology, research methods, perception and pretty much anything else that takes my fancy! You can find out a bit more about me if you want...
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