Having a design vision is essential

March 6, 2006 | Posted by stuartchurch | Filed under Design, Processes, Usability  

A couple of independent articles published today make essentially the same point: developing a clear design vision and understanding of requirements is absolutely critical to the success of a software development project.

In the first, Pabini Gabriel-Petit argues Why UX Should Matter to Software Companies. She quotes Walker Royce, VP of IBM Rational Worldwide Brand Services:

In the software marketplace, …three out of four projects don’t succeed. … Real-world project experience has shown time and again that it is the early phases that make or break a project.

In the second, a researcher in Amsterdam found that 50% of people couldn’t use consumer products because they were too complicated. Furthermore:

Most of the flaws found their origin in the first phase of the design process: product definition.

[via Signal vs Noise and Yahoo! News]

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I'm Stuart Church, a user experience consultant with Pure Usability in Bristol, UK. Sensorydrive is my personal blog and covers user experience design, information architecture, product design, psychology, research methods, perception and pretty much anything else that takes my fancy! You can find out a bit more about me if you want...